JO MALONE Mimosa & Cardamom, MY REVIEW.

Greetings, perfume friends. My review today may not be as positive as usual, but I will share with you my difficult relationship with the much-loved Jo Malone brand.

        

JO MALONE Mimosa and Cardamom perfume was my last attempt to understand the Jo Malone brand. I recognize its aesthetics, of course, all these boxes, the design of boutiques, it's all great (and the excellent work of marketers), but I still haven't noticed a certain depth, zest, and disclosure of the flavors of this brand, although I've become familiar with three of their fragrances (including the bestseller Wood sage & sea salt). I will focus on the fragrance Mimosa & Cardamom . The fragrance was launched in 2015, belongs to the oriental floral group, perfumer Marie Salamagne.

So, Jo Malone. It is so beloved by many, often mentioned in women's magazines, presenting itself as the very embodiment of English style, sophistication, and scents close to natural. The brand's philosophy, as has been repeatedly stated, is an individual fragrance for everyone, the ability to combine the brand's flavors, thereby creating a unique creation. I will only share my opinion, I don't want to offend the fans in any way. Having tried 3 flavors (not just a quick taste, but having them in bottles of different volumes), each time my impression was about the same — "pleasant aroma". Yes, pleasant Mimosa & Cardamom, the fragrance is really without a hint of chemistry, it is moderate and restrained. But the next time I wore it, I was constantly experiencing the same emotion—boredom. I'm bored with it, it doesn't create a mood for me, it doesn't reinforce my image, it doesn't inspire me, I quickly stop thinking about it, because it doesn't cling (and it shows its presence weakly, but I'll talk about this in the "technical specifications" section). I can hear all the designated notes in the pyramid, a little flowers and a little sweetness, but I think many people know that Jo Malone is "both heard and written," that is, what is stated in the title, then you will hear.

 

 

To sum up, I would say that my attitude towards the brand is completely neutral (although it may even be a little negative due to the fact that they are placed on an undeserved pedestal), the work of the brand's marketers is commendable, but the brand is overrated, and their philosophy is not supported, as it seems to me, by their flavors, in fact everything is simpler than it sounds, my expectations were not met.

 

Thank you for your attention !